The Difference Between Men And Women When It Comes to Shopping

  Everyone does shopping to fulfill their demands. Some goods could be basic products which plays vital role in satisfying our daily needs and other goods could be non-essential which we love to purchase that are not much necessary for our day-to-day needs.  

               


Men and Women as Customers 👫:

Back then during 2010, only less number of women tend to shop in online stores than compared to offline stores. As time passed by, shopping by women as increased by both online and offline platforms.  On the other hand, the number of men shopping has also increased. So, let us understand in detail about their shopping behaviors. 

                       

  • There is a drastic difference when it comes to shopping preferences by both men and women.
  • When a survey was conducted it was observed that most men were shopping for electronic gadgets and maximum women purchased household things and beauty products.
  • Below is the bar graph showing different product categories consumed by men and women in percentages.

                                 


MEN V/S WOMEN - UNDERSTANDING CONSUMER BEHAVIOUR :

Here is the table showing the differences of consumer behavior of men and women.

S.NO

MEN

WOMEN

 

                 


         

                              

1

They purchase products with good quality and reputed brand.

They prefer to order clothes from brands having more styles and with more colors.

2

They often order food when they feel low.

Women tend to purchase clothes and accessories when they feel low.

3

They prefer pre owned gadgets.

Women prefer pre-owned apparels.

4

24% of men order online daily.

17% of women order online everyday.

  • One of the ecommerce platform which understood consumer behavior in the best possible way is Myntra. It sells great quality of apparels for men and different types of stylish clothes with various colors for women.  


CONCLUSION:
When we study these differences we could find that there are some of the common behaviors executed by both genders such as : they prefer popular brand, best product at great discount and faster delivery.
However seller should make sure that they plan their marketing strategies according to past data of both men and women purchasing behaviors.

















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