Flip the Script: An Intriguing New Approach to the Same Old Marketing

 Globalization has increased the competition for every organization. Earlier the organizations were competing with others having same scale of production ( large/small ) or b/w organizations which were setup in same year .

But now, every small or big scale industries, old or new industries can compete with each other.

CUSTOMER CENTRIC TO HUMAN CENTRIC:

For many years, industries would manufacture products based on push system where they would anticipate the number of products they need to be produced to fulfill customer demand. 

Whereas, nowadays almost every organization follow pull system i.e., manufacturing the products only when customer makes an order and the product would be customized according to customer preferences.

MOVING FROM TRADITIONAL WAY OF MARKETING TO DIGITAL MARKETING:

As time evolved, Digital Marketing has taken the position of traditional marketing because of many constraints that has been evicted in adopting digital marketing which includes having the best ways to approach customers and give what they want at the right time. The best feature it has, is inbound marketing which helps customer to buy more products and have a good opinion on the company whereas in traditional way of marketing, it follows outbound marketing which does not help much to fulfill customer needs.

Other than this there are many uses in digital marketing such as :

• Budget friendly : It costs low to perform digital marketing.

• Accurate ROI : Easy to measure ROI

• Connecting with customers: Customers can provide feedback and have a good interaction with them.

• Increase in the number of conversions.

These features could be difficult to perform in traditional way of marketing.

DIFFERENCE BETWEEN TRADITIONAL AND DIGITAL MARKETING:

TRADITIONAL MARKETING		DIGITAL MARKETING
	> Telemarketing: SMS, Messages, texts, etc.,		> PPC- pay per click Ex: Display ads
	> Circulation of information about new launches through Television, Radio, etc.		> Introducing new launches to customers by posting its information through content in websites.
	> Direct mailing		> Email marketing
	> Setting up signs and boards having arrows and directions to visit the location.		> Search engine Optimization

But we need to also remember that in order to run a successful business we should adopt certain traditional marketing methods along with digital marketing.